Recruiting international students was challenging prior to the global pandemic, but since the outbreak of Covid-19, marketing teams in APAC’s higher education institutions must be even smarter in the way they develop campaigns for prospective students. With a global focus on attracting international students, listening to the student voice, and reflecting it in finely tuned, hyper-relevant marketing and recruitment programs, has never been more important.
In this blog, we summarise the key takeaways from the recently published, must-read International Student Barometer whitepaper for marketing and recruitment departments targeting international students. This blog takes a deep dive into international student groups and what elements they care about most.