A guide to getting the most out of your CRM in Higher Education


Download the FREE guide to maximise your Higher Education marketing and recruitment campaigns.


In the guide we explore; 

  • recruitment challenges and opportunities faced by Higher Education 
  • the support modern CRM systems can offer
  • actionable top tips to make the most of your CRM and marketing campaigns
  • insight into how the technology may develop in the future.





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Maximising your marketing and recruitment campaigns with a CRM in Higher Education

Higher Education institutions have had to adapt to significant amounts of change over the last few years. But even with the sector and wider society in flux, recruitment targets remain of utmost importance. With so much uncertainty, attracting the right students to your institution and onto the right course is more important than ever.

  • Student marketing recruitment today
  • How to get the most out of your CRM including actionable tips
    1. Use automated workflows to be more efficient 
    2. Segment your audiences for personalised marketing 
    3. Monitor engagements to improve student experience
    4. Understand ROI with clear reporting and insights
    5. Monitor the impact of all your social channels
    6. Strengthen your brand identity with standardised communications
    7. Focus activity to widen participation
    8. Harness the benefits of digital material and virtual events
  • The future of CRM in Higher Education

The stats

3 %

Just 3% of institutions used a CRM to support the full student lifecycle


More student places would be needed by 2035 - predicted by HEPI

200 %

student enrolment growth by 2040

40 %

drop in EU student application figures year on year 

47 %

increase in international enrolments in Australian universities 

74 %

say HE institutes “focus too much on young students and should offer better options for working adults”.