Executive Management Team


Ian Bowles

Ian Bowles, Rest in Peace

Ian served as Chief Executive of Tribal from February 2016 to August 2018.

Ian suddenly and tragically passed away on 29 August. His loss is felt by all, but in particular, Ian’s wife and two daughters. Our sincere sympathies are with them.

Ian’s impact at Tribal has been immense, with his leadership and vision turning Tribal into a successful company, with a clear focus on education, improving profitability, and a product strategy to drive the business forward. We will maintain the same direction, same plan and look to continue our clear and effective execution to build upon Ian's legacy.

Mark Pickett

Mark Pickett, acting Chief Executive Officer, Chief Financial Officer

Mark joined Tribal in June 2016 with many years’ experience in the technology industry. Previously he was Chief Financial Officer and Finance Director, UK of Computer Sciences Corp. Mark also spent 18 years in a variety of senior finance roles with Oracle across a number of geographies, primarily in its software businesses.

Jon Baldwin

Jon Baldwin, Managing Director – Higher Education

Jon joined Tribal in May 2014 from Murdoch University. Jon has also held management, teaching and administration posts at University Warwick, Queen Margaret College, Edinburgh and Lancashire Polytechnic, as well as teaching at the Open University and in Further Education, and publishing papers and articles on a wide range of education-related topics.

Mark Wilson

Mark Wilson, Managing Director – EMEA Region

Mark joined Tribal in December 2016 as the Managing Director for the EMEA region. Mark is an experienced business leader having spent over 20 years in national and international roles in software and services businesses. In that time he has enjoyed great success driving transformation and helping his clients maximise the value to their organisations of deploying technology enabled solutions.

Janet Tomlinson

Janet Tomlinson, Managing Director – Quality Assurance Solutions

Janet joined Tribal at the end of 2009. Prior to this, Janet was Director of Education and Children’s Services in Oxfordshire. Janet has chaired a range 
of regional partnership boards, including Children’s Trusts, Safeguarding Boards, Education Action Zones 
and Creative Partnerships. She has also advised 
the Government on the educational impact of migration and on school inspection policy.

Barbara Staruk

Barbara Staruk, Managing Director – Product and Development

Barbara joined Tribal in February 2015 and has 20 years of software industry experience. Barbara has led global market expansion, portfolio rationalisation and product transformation initiatives across multiple software product lines. Barbara has also worked on large-scale government transformation programmes, such as the NHS National Programme for IT.

Chris Farnath

Chris Farnath, Managing Director – Cloud & Support Services

Chris joined Tribal in August 2016 to lead
 the Company’s cloud and support services, with a mission to deliver a timely and consistent customer experience, whether that be with solutions in the cloud environment or deployed on premise. Chris is an internationally accomplished business leader with over 25 years’ technology services experience in the business-to-business sector.

Mike Beech

Mike Beech - Marketing Director

Mike joined Tribal in March 2016 and heads up Tribal’s global marketing team. He is responsible for the strategic development of Tribal’s marketing initiatives and driving awareness 
of the Group’s portfolio 
of capabilities. With over 25 years of experience of the enterprise IT market, Mike has the expertise, drive and enthusiasm needed to ‘tell the Tribal story’ world-wide.

Phil Sanders, Managing Director - i-graduate

Phil joined Tribal in 2004 and having supported Tribal across many areas of our business, became Managing Director of i-graduate in March 2017.  Phil is an accomplished and dedicated executive with over twenty years’ experience, working within UK and international Education, and IT Product and Service companies. In that time, Phil has led several teams to grow existing business or establish new markets.

Peter Croft, Managing Director – APAC Region

Peter joined Tribal in September 2017 to lead the Asia Pacific business with a focus on delivering growth and benefits-driven customer experiences.  Peter has over 20 years’ experience in successful leadership of IT enterprises in the APAC region, and has held directorships in Australian, UK, US and Malaysian technology companies.

Chloe Payne, Director of HR

Chloe joined Tribal's HR team in 2007 and has been part of many notable aspects in Tribal’s evolution, including the early days of our internationalisation. Chloe was appointed to lead the function globally in April 2017. Prior to Tribal, Chloe worked in the Health sector, supporting a large social care organisation through a period of sustained growth, and at Cambridge Assessment where she managed their recruitment function internationally.