Executive Management Team


Mark Pickett

Mark Pickett, Chief Executive Officer

Mark joined Tribal in July 2016 as Chief Financial Officer with many years’ experience in the technology industry. Previously he was Chief Financial Officer and Finance Director, UK of Computer Sciences Corp (‘CSC’), a US based global leader in technology enabled business solutions and services. Mark also spent 18 years in a variety of senior finance roles with Oracle across a number of geographies, primarily in its software businesses. Mark became acting CEO following the untimely passing of Ian Bowles, and was appointed CEO in May 2019.

Jon Baldwin

Jon Baldwin, Managing Director – Higher Education

Jon joined Tribal in May 2014 from Murdoch University. Jon has also held management, teaching and administration posts at University Warwick, Queen Margaret College, Edinburgh and Lancashire Polytechnic, as well as teaching at the Open University and in Further Education, and publishing papers and articles on a wide range of education-related topics.

Mark Wilson

Mark Wilson, Managing Director – EMEA Region

Mark joined Tribal in December 2016 as the Managing Director for the EMEA region. Mark is an experienced business leader having spent over 20 years in national and international roles in software and services businesses. In that time he has enjoyed great success driving transformation and helping his clients maximise the value to their organisations of deploying technology enabled solutions.

Janet Tomlinson

Janet Tomlinson, Managing Director – Education Services

Janet joined Tribal at the end of 2009. Prior to this, Janet was Director of Education and Children’s Services in Oxfordshire. Janet has chaired a range 
of regional partnership boards, including Children’s Trusts, Safeguarding Boards, Education Action Zones 
and Creative Partnerships. She has also advised 
the Government on the educational impact of migration and on school inspection policy.

Barbara Staruk

Barbara Staruk, Managing Director – Product and Development

Barbara joined Tribal in February 2015 and has 20 years of software industry experience. Barbara has led global market expansion, portfolio rationalisation and product transformation initiatives across multiple software product lines. Barbara has also worked on large-scale government transformation programmes, such as the NHS National Programme for IT.

Mike Beech

Mike Beech - Marketing Director

Mike joined Tribal in March 2016 and heads up Tribal’s global marketing team. He is responsible for the strategic development of Tribal’s marketing initiatives and driving awareness 
of the Group’s portfolio 
of capabilities. With over 25 years of experience of the enterprise IT market, Mike has the expertise, drive and enthusiasm needed to ‘tell the Tribal story’ world-wide.

Peter Croft, Managing Director – APAC Region

Peter joined Tribal in September 2017 to lead the Asia Pacific business with a focus on delivering growth and benefits-driven customer experiences.  Peter has over 20 years’ experience in successful leadership of IT enterprises in the APAC region, and has held directorships in Australian, UK, US and Malaysian technology companies.

Chloe Payne, Director of HR

Chloe joined Tribal's HR team in 2007 and has been part of many notable aspects in Tribal’s evolution, including the early days of our internationalisation. Chloe was appointed to lead the function globally in April 2017. Prior to Tribal, Chloe worked in the Health sector, supporting a large social care organisation through a period of sustained growth, and at Cambridge Assessment where she managed their recruitment function internationally.