What is a mature student?
A mature student is anyone over 21 years of age at the beginning of their undergraduate studies, or over 25 at the beginning of their postgraduate studies
Since lockdown began, the availability of online learning, desires to change career, and want of a new challenge has led to the highest increase in mature students applying to university than ever before. With more and more adults considering going back to school, is your marketing strategy targeting them effectively? Here are our 5 tips on how you can use social media to attract and engage with mature students.
Our latest survey of students using our Engage app shows that app technology is still the method of communication most preferred by today’s learners.
Adapt, adapt, adapt. Perhaps one of the most used words by higher education educators in 2020, and it will no doubt remain on everyone’s lips well beyond this academic year. A challenge made even harder when the institution’s legacy administrative systems and operating models, far from simplifying, are teetering between over-complexity and inertia.
In fact, the first question must be why is student engagement so important?
Well, its the lifeblood of your university. Without happy, inquisitive, thought-provoking and challenging students, a university would be a very sterile place – not conducive to learning, stifling creative thinking or crushing ambition.