What is a mature student?
A mature student is anyone over 21 years of age at the beginning of their undergraduate studies, or over 25 at the beginning of their postgraduate studies
Since lockdown began, the availability of online learning, desires to change career, and want of a new challenge has led to the highest increase in mature students applying to university than ever before. With more and more adults considering going back to school, is your marketing strategy targeting them effectively? Here are our 5 tips on how you can use social media to attract and engage with mature students.