Our latest survey of students using our Engage app shows that app technology is still the method of communication most preferred by today’s learners.
Predictive analytics will be the next logical step for many organisations, as educational institutions become increasingly data-led when making strategic decisions and the results, reports, and insights gained from predictive analytics continue to become more accessible. With more staff and stakeholders gaining access to data, predictive analytics will be integral to different roles across the institution.
Since 2019, influencer marketing has skyrocketed and become an integral part of many people's decision-making process when making a purchase. Whether it's a new clothing line from your favourite brand, a holiday destination or a cultural/political movement that you want to support, there is an influencer out there to help guide you into making a purchase that feels right for you.
Common misconceptions about predictive analytics in the education sector
Examples of predictive analytics are everywhere, and the education sector is no exception. The approach uses historical student data to create models that help forecast future problems or opportunities. Educational institutions are using existing student data to gain insights on current or future student performance.
Predictive analytics is invisible, yet its benefits are highly tangible. The use of predictive analytics can bring a range of advantages to all educational settings; the ability to easily access and interpret results and attainment data is integral to any institution’s forward-planning. A holistic, systematic approach to using data will unquestionably drive improvements to standards across the whole institution.
What is predictive analytics?
Predictive analytics use data, machine learning and statistical algorithms to work out the likelihood of future outcomes, by analysing patterns in historical data.
Due to the ongoing worldwide pandemic, there has been huge disruption across the education sector at all levels, the impact of which is still unknown as schools, colleges, and universities remain closed until further notice.
You and your team have most likely overhauled your digital and social media practices over the last few years, ensuring all your content is digital and your website mobile-first. You may have even thrown a Tik Tok dance into the mix for good measure. But all instiutions rely on digital channels to engage with students, so how can you ensure you're leading the digital charge?