The world of student marketing and recruitment has always been fast-moving and highly competitive. However, with the COVID-19 pandemic and Brexit added into the mix, even the most experienced student recruiters have been challenged beyond anything previously imaginable during the past few years.
From online student recruitment to integrated AI
The advancement of technology and the importance of digital channels in student recruitment for higher education institutions (HEIs) was already firmly on the trends radar before the COVID-19 pandemic.
Safeguarding student wellbeing and mental health is a challenge faced by all universities and colleges. As time has passed, student wellbeing has become a major focus for Higher Education institutions as student support services come under increased pressure. Wellbeing and mental health are vital parts of creating a positive student experience, with any issues impacting both social and academic student life.