Since 2019, influencer marketing has skyrocketed and become an integral part of many people's decision-making process when making a purchase. Whether it's a new clothing line from your favourite brand, a holiday destination or a cultural/political movement that you want to support, there is an influencer out there to help guide you into making a purchase that feels right for you.
Automation is regularly used to help decrease time between initial enquiry and follow up. But what is even more impressive, is its ability to maximise your communications' efficiency, without putting further strain on your resources and budget. This means you can focus on other areas of your marketing strategy whilst improving your conversion rates, engagement stats and data quality with the power of automation.
You and your team have most likely overhauled your digital and social media practices over the last few years, ensuring all your content is digital and your website mobile-first. You may have even thrown a Tik Tok dance into the mix for good measure. But all instiutions rely on digital channels to engage with students, so how can you ensure you're leading the digital charge?