What is a mature student?

A mature student is anyone over 21 years of age at the beginning of their undergraduate studies, or over 25 at the beginning of their postgraduate studies

Since lockdown began, the availability of online learning, desires to change career, and want of a new challenge has led to the highest increase in mature students applying to university than ever before. With more and more adults considering going back to school, is your marketing strategy targeting them effectively? Here are our 5 tips on how you can use social media to attract and engage with mature students.

In the year that saw the world plunged into lockdown, many of us turned to our phones for connection, interaction, entertainment and even our food shopping. Over the past year, social media has been used more than ever and new platforms and features such as Instagram Reels and TikTok have become large parts of our online social activity.  We’ll be looking at the social media statistics of 2020 and looking ahead to the trends we expect to see in 2021.