What is a mature student?

A mature student is anyone over 21 years of age at the beginning of their undergraduate studies, or over 25 at the beginning of their postgraduate studies

Since lockdown began, the availability of online learning, desires to change career, and want of a new challenge has led to the highest increase in mature students applying to university than ever before. With more and more adults considering going back to school, is your marketing strategy targeting them effectively? Here are our 5 tips on how you can use social media to attract and engage with mature students.

Since 2019, influencer marketing has skyrocketed and become an integral part of many people's decision-making process when making a purchase. Whether it's a new clothing line from your favourite brand, a holiday destination or a cultural/political movement that you want to support, there is an influencer out there to help guide you into making a purchase that feels right for you.

Your heart beats faster. Your palms are clammy. Your breath catches and the clock ticks over. The thumbs up – the red light blinks – you’re live. The audience is watching you closely – but there is just your own face staring back from the screen in front. Now you’re wondering if the audience has noticed the collection of dirty mugs that have somehow managed to inch themselves into frame.

Automation is regularly used to help decrease time between initial enquiry and follow up. But what is even more impressive, is its ability to maximise your communications' efficiency, without putting further strain on your resources and budget. This means you can focus on other areas of your marketing strategy whilst improving your conversion rates, engagement stats and data quality with the power of automation.