The advancement of technology and the importance of digital channels in student recruitment for higher education institutions (HEIs) was already firmly on the trends radar before the COVID-19 pandemic.
Topics: Higher Education, Blog, Student Recruitment, Student marketing
Automation is regularly used to help decrease time between initial enquiry and follow up. But what is even more impressive, is its ability to maximise your communications' efficiency, without putting further strain on your resources and budget. This means you can focus on other areas of your marketing strategy whilst improving your conversion rates, engagement stats and data quality with the power of automation.
Topics: Blog, Student Recruitment, Student marketing, Marketing
We’ve all heard it: “content is king”, but do you ever feel like you might be relying on the same content formula just a little too often? Maybe you even feel stuck in a bit of a rut when it comes to creating content for your education and student marketing campaigns? Do you want to shake things up a bit, try something new, and maybe even connect more successfully with your students? Do you use your CRM to create consistency with your content with an easy-to-locate brand hub?
Topics: Blog, Student experience, Student marketing
