We’ve all heard the phrase ‘Data is King’. Having data at your fingertips provides valuable insights on how well your institution’s student recruitment activity is performing against your desired targets. Being able to quickly analyse and visualise that data is key; no one has the time in their day to spend hours manipulating it just to extract the information they need. The demanding nature of our roles within institutions require the need for tools which do it for us, at a simple click of a button.   

Competition for students is fierce at the best of times as universities strive to hit their increasingly ambitious recruitment targets. But in the current climate – with the pool of would-be undergraduate students predicted to be smaller due to the coronavirus pandemic – focusing on the most effective ways to drive applicants and convert them to enrolment is crucial.