The events of 2020 have rapidly shaped the way the world lives, works, and learns and getting staff and students back on campus safely is the goal for universities everywhere. Never before have any of us faced such a challenge - knowing what to do if there is a positive case and dealing with it promptly and professionally. 

As colleges and educational institutions across the nation try to adapt to a ‘new normal’ way of working in the wake of the global coronavirus pandemic, how will enrolment look for a new year of learning?

We’ve all heard the phrase ‘Data is King’. Having data at your fingertips provides valuable insights on how well your institution’s student recruitment activity is performing against your desired targets. Being able to quickly analyse and visualise that data is key; no one has the time in their day to spend hours manipulating it just to extract the information they need. The demanding nature of our roles within institutions require the need for tools which do it for us, at a simple click of a button.   

Competition to recruit a student  is fierce at the best of times as universities strive to hit their increasingly ambitious student recruitment targets. But in the current climate – with the pool of would-be undergraduate students predicted to be smaller due to the coronavirus pandemic – focusing on the most effective ways to drive applicants and convert them to enrolment is crucial.