We’ve all heard it: “content is king”, but do you ever feel like you might be relying on the same content formula just a little too often? Maybe you even feel stuck in a bit of a rut when it comes to creating content for your education and student marketing campaigns? Do you want to shake things up a bit, try something new, and maybe even connect more successfully with your students? Do you use your CRM to create consistency with your content with an easy-to-locate brand hub?
Keeping your content pool fresh, diverse and evolving will help you to hold the attention of your students and prospective students, and will make sure there are no stones left unturned when it comes to targeting your personas. Your content should be as varied as your student body, and if you get it right it could mean more engagement, more retained information and (hopefully) happier students!
So, we are here to help. Next time you find yourself turning to a piece of content that isn’t making you feel excited to share it, check here first and see if there’s a new way you could frame it. Bookmark this page as a reference or save/print/pin the mini-poster below, and say no to boring campaigns!
Here is a list of content types to try in your next student marketing campaign:
See how you can manage your content types and brand assets in your CRM. Download our guide to getting the most out of your CRM for Higher Education.