There is no doubt that the past twelve months has made everyone, regardless of sector, think on their feet and adapt to new ways of living and working. One sector that has shone throughout is Higher Education, switching their focus from centuries of face-to-face teaching to a completely digital provision within days, showing just how adaptable and resilient they are.
What is predictive analytics?
Predictive analytics use data, machine learning and statistical algorithms to work out the likelihood of future outcomes, by analysing patterns in historical data.
Your heart beats faster. Your palms are clammy. Your breath catches and the clock ticks over. The thumbs up – the red light blinks – you’re live. The audience is watching you closely – but there is just your own face staring back from the screen in front. Now you’re wondering if the audience has noticed the collection of dirty mugs that have somehow managed to inch themselves into frame.
Due to the ongoing worldwide pandemic, there has been huge disruption across the education sector at all levels, the impact of which is still unknown as schools, colleges, and universities remain closed until further notice.
Automation is regularly used to help decrease time between initial enquiry and follow up. But what is even more impressive, is its ability to maximise your communications' efficiency, without putting further strain on your resources and budget. This means you can focus on other areas of your marketing strategy whilst improving your conversion rates, engagement stats and data quality with the power of automation.
We’ve all heard it: “content is king”, but do you ever feel like you might be relying on the same content formula just a little too often? Maybe you even feel stuck in a bit of a rut when it comes to creating content for your education and student marketing campaigns? Do you want to shake things up a bit, try something new, and maybe even connect more successfully with your students?
In the year that saw the world plunged into lockdown, many of us turned to our phones for connection, interaction, entertainment and even our food shopping. Over the past year, social media has been used more than ever and new platforms and features such as Instagram Reels and TikTok have become large parts of our online social activity. We’ll be looking at the social media statistics of 2020 and looking ahead to the trends we expect to see in 2021.